Vista la crisi di uomini in chiesa, si è pensato di regalare birra ai papà:

1. A senior bishop has backed the move, which is part of a Church of England initiative to put a Christian emphasis on the annual celebration of fatherhood. Concerns over the lack of men attending services year-round has led clergy to offer a range of incentives today, including free beer, bacon rolls and chocolate bars.
   

Incentivi come per le auto da rottamare.